Advertising Casino & Sports Betting in the United Kingdom
Advertising casino and sports betting services in the United Kingdom is strictly regulated. To ensure compliance and long-term account stability, Google Ads requires both regulatory approval and platform-level certification.
Our company operates using accounts approved under a valid UK regulatory framework and follows Google Ads’ restricted content policies.
Regulatory Approval in the UK
All UK-targeted casino and sports betting campaigns must comply with the rules set by the UK Gambling Commission (UKGC).
This means:
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Gambling activity must be legally licensed
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The advertised brand and website must match the licensed entity
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Responsible gambling disclosures are mandatory
Our advertising accounts are structured under companies that meet these requirements.
Your Domain Is Required for Approval
To proceed, you must submit your own domain for review.
Google Ads approvals are always tied to:
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The Google Ads account
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The advertiser’s domain
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The licensed business
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The target country (UK)
Once you provide your domain, our compliance team will:
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Review it for UK regulatory requirements
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Submit it for Google Ads gambling certification
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Confirm approval before campaigns can go live
⚠️ Changing the domain later requires reapproval.
Google Ads Approval Process
After domain submission:
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The domain is reviewed against UK gambling rules
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Google Ads performs its own certification review
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Approval applies only to UK traffic
This ensures ads can run safely and without interruption.
Payment Structure (UK Accounts)
To reduce risk for our clients, we use a split payment model:
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50% upfront — secures the advertising account
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50% after approval — paid once your domain is fully approved in Google Ads
This guarantees you only complete payment after confirmation that your domain has passed review.
Important Notes
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UK approval does not allow international targeting
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Domain changes require a new approval process
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Compliance is continuously monitored
Our goal is to provide a stable, transparent setup for UK casino and sports betting advertisers.
Brazil Sports Betting Advertising Approval
Advertising Sports Betting in Brazil
Brazil has introduced a regulated framework for online sports betting advertising. Google Ads now requires advertisers to meet local regulatory requirements and pass country-specific platform approval before campaigns can run.
Our accounts are prepared to support Brazil-targeted advertising under this framework.
Regulatory Approval in Brazil
Sports betting advertising in Brazil is overseen by the Secretaria de Prêmios e Apostas (SPA), under the Ministry of Finance.
To advertise legally:
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The advertiser must be authorized for Brazil
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The promoted website must comply with local rules
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Portuguese compliance pages are required
Our accounts follow these standards.
Domain Submission & Review
Google Ads approval in Brazil is domain-specific.
You must submit:
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Your Brazil-facing domain
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A website compliant with Brazilian regulations
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Proper responsible betting disclosures in Portuguese
Our team will:
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Review your domain internally
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Submit it for Google Ads certification
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Confirm approval before ads are launched
⚠️ Any future domain change requires a new review.
Google Ads Certification for Brazil
Google performs:
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Manual compliance checks
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Ongoing reviews after approval
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Periodic revalidation of domains
Approval applies only to Brazil and does not transfer to other countries.
Payment Structure (Brazil Accounts)
We use a 50 / 50 payment model to protect advertisers:
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50% upfront — reserves and prepares the account
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50% after approval — paid only once your domain is approved in Google Ads
This ensures transparency and minimizes risk during the approval phase.
Key Compliance Notes
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Brazil approval is country-specific
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Domain stability is critical
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Ads are monitored continuously
Our process is designed to support compliant, long-term advertising in Brazil’s regulated betting market.